THE DEE MOVIE
A story about love. And friendship. And cars. This is the story of BMW's latest vision model, the BMW i Vision Dee. Together with Hollywood icon Arnold Schwarzenegger, Dee travels both back in time and into the very real future of a virtual world. On this journey, you help protagonist Alice find her great love and, along the way, find the future of BMW and a unique relationship between cars and people.
Together with BMW we tell a story that crosses all temporal levels. A tale about visions of the future, digitalization and machines. About people, emotions and tape salad and how all of this can be united to create a common future. The ingredients of our story couldn't be more classic and that's what makes it perfect to beam us to a place that lives, loves and breathes future: the CES 2023 in Las Vegas, where Dee, as we may call her, was introduced to the world for the first time. Accompanied by Arnold Schwarzenegger... and our film. We took on this special challenge and the result is something to be proud of. Oh, and by the way, besides Arnie, another 80s cult ensemble was on board: The Hoff aka. Michael Knight in his talking car K.I.T.T.. And all that in one movie? About the future? That's right. See for yourself. The future is now. #THEiVisionDee
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