GETYOURGUIDE   FEAT. KAULITZ TWINS - GLOBAL CAMPAIGN

Rediscover travel – with star power and storytelling.
For GetYourGuide, we produced a cross-media campaign featuring Tom and Bill Kaulitz.

The goal: to emotionally charge a product category that requires explanation and generate a general reach. The twins take the target audience along to their favorite hidden spots in L.A. called the exclusive “Kaulitz Curated Collection.” 

Through TV, social media, podcast ads, Spotify targeting, Netflix placements, and more, GetYourGuide becomes anchored in the everyday lives of the target group, with media strategically orchestrated and measurably effective.

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