YFOOD x FALLOUT

YFOOD – Fallout
Your hunger deserves a better ending.

Together with yfood, we developed a campaign for a limited-edition that taps directly into the emotional core of the Fallout universe: survival, resilience, and preparation for whatever comes next.
 In a world where survival is everything, staying fueled isn’t optional — it’s essential. We translated this insight into a bold, narrative-driven product launch that positions yfood as the ultimate survival companion in the wasteland.

A storyline that merges Fallout’s iconic post-apocalyptic aesthetic with yfood’s functional product promise. 

This social-first campaign expanded yfoods cultural relevance, attracted a younger crossover audience and transformed a limited edition into a small and funny experience. 

Survival mode - activated!

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