YFOOD x BONUSLIFE -
ENTERTAINMENT CAMPAIGN

YFOOD – Bonuslife
When flavor meets streaming vibes.
 

Together with yfood, we developed “Bonuslife” – a branded entertainment campaign that brings a product straight out of the Netlix series “How to Sell Drugs Online (Fast)” into real life.
 A storyline becomes an actual product on supermarket shelves. Accompanied by a campaign that looks just like the series itself: visually striking, dramatically structured, featuring familiar characters, and with a clear creative signature.

Our goal was to reach young audiences right where they are in the streaming world, on TikTok, Instagram, and beyond.
The result: a campaign that looks like fiction, works like branding, and tastes like yfood.

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