BOAH, BAHN

-WEB SERIES-

"Boah, Bahn" - the first fictional web series by Deutsche Bahn - about Deutsche Bahn. Created and produced by yours truly.

With "Boah, Bahn!", Deutsche Bahn's image problem became a creative opportunity: instead of apologizing again and again, we created a story universe that puts attitude, humor, and closeness at the center. The goal is to build brand emotion through proximity and honesty.

The series universe we developed, produced, and distributed stands out not only through a social-optimized format and a diverse, relatable cast. The railway itself becomes an emotional breeding ground: a piece of everyday life that all of us know. Carried by characters whose questions, conflicts, and adventures we want to follow and experience.

We say a huge thank you to the entire team and are excited that it is finally getting started. All episodes are now online on Deutsche Bahn's social media channels.

Together with Stromberg director Arne Feldhusen, we take the mockumentary format to the next level: mockumentary x comedy short-form.

The campaign offers a full content world on two levels. The episodes serve as the core units, each built around micro-emotions and everyday observations that every user can relate to. On top of that, we use cameos and content creators as a subtle springboard into the Instagram and TikTok world.

CANNES 2026 

• SHORTLISTED •
Social & Creator | Social Media Series

ADC 2026

• Silver Nail•
Concept for Advertising | Social Media Film (Series)
• Bronze Nail •
Craft for Advertising | Social Media | Vertical Video
• Bronze Nail •
Copywriting & Storytelling | Film & Scripted Content

SHORTY AWARDS 2026

 • Gold Honor (2nd place) •
 Foreign Language
• Bronze Honor (3th place) •
 Branded Series

DT. DIGITAL AWARD

• GOLD (1st place) •
Branded Entertainment 
• GOLD (1st place) •
Social Media 

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