BMW x LEGO 

SANTA´S DIGITAL RIDE 

   -XMAS CAMPAIGN-

Santa on speed – a festive thrill ride.

In this joint holiday campaign from BMW and LEGO, Santa and his elf set off on a high-speed CGI adventure through virtual worlds heading straight to the BMW Welt.
The animated story combines speed, magic, and plenty of LEGO surprises.

Our approach: a digital short clip packed with humor, energy, and brand-typical precision – tailor-made for Meta, TikTok, and anyone who wants to make an impact in seconds.

+49 221 82 00 87 56

wtf GmbH
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D-50670 Cologne