ANNIVERSARY
OF THE ICONS
– GLOBAL CAMPAIGN

Iconic. Legendary. Withstanding Time.

Yes, it’s a footbed we’re talking about. However, it’s a footbed that has kept many feet happy over the decades. Most known since the early 60’s by making the Madrid 63’, the Arizona 73’ & Gizeh 83’ BIRKENSTOCK Sandal complete. So, together we made a crossmedial campaign about celebrating these icons, by travelling through time with: 2023 Model Stella, 1983 Model Bastien, 1973 Model Zac & 1963 Model Ambre. For BIRKENSTOCK.

Anniversary of the Icons. Withstanding Time.

+49 221 82 00 87 56

wtf GmbH
Balthasarstr. 79
D-50670 Cologne