SPAGHETTI & EIS 

- NETFLIX YT FORMAT -

Every week, a new guest steps into Carlo Sommer's kitchen — for Spaghetti & Eis and a conversation that feels less like an interview and more like catching up with a friend.
 
For Netflix Germany, we built a YouTube-native interview format around Carlo's voice and his existing community — trading studio setups for a shared-flat kitchen, and scripted Q&As for real, easy conversation.
 
Deeply rooted in the Netflix universe, the format brings cast members and creators from Netflix's own shows straight into Carlo's kitchen — turning promotion into genuine conversation.
 
We developed, wrote, and produced the format: from guest casting to visual identity to a rhythm that fits how people actually watch YouTube.
 
The result: a format that feels native to the platform it lives on — and travels naturally across social.
 
Spaghetti & Eis. One kitchen, one guest, one real conversation at a time.

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